Cultivate a point of view. Joust with ideas. Overturn objections. Turn something inside out and show the backside. Trust your writer.
Put the reader inside the story. Bald facts are not enough. Vivid description, tone and mood move an audience. Let them know what pinches your nerves, what routes to take. Learn what publishers know.
Tilt and tempt. Provoke a feeling that breathes and sweats. Every element of a story has potential no matter how seemingly mundane the subject. Take a disciplined approach to content creation.
I write for publishers, agencies and businesses that want to be thrilled with their content. Original ideas get turned into a product they are proud of. I find the story behind the information. Seek out the best sources. Offer content that makes your audience smarter, more confident and loyal.
"I thought your copy was beautiful and very well done. I always appreciate working with great writers."
-- P.D. Schmitz, Editor