How we are thought of depends on our actions and what others say about us. Successful public relations with well written articles keep those voices humming.
Fact-based articles and blog posts rely on research, interviews and observation skills. It’s real life. These stories go beyond what’s already found on the Internet.
Commercial writing projects primarily focus on business objectives, product differentiation and customer value. Marketing managers rejoice when well-crafted copy reaches their desks and serves their particular audience well.